Closed Won delivers a complete, senior sales function — finding your ideal clients, building the relationship, and closing the deal. Across the UK, US, UAE and wider Gulf region.
The businesses that come to us aren't failing. They're growing — but their commercial infrastructure hasn't kept pace.
Founders and directors closing deals themselves means the business stalls the moment you look away. You need a function that runs without you.
A senior BDM costs £80–120k before commission, takes months to hire and onboard, and still needs managing day to day. Most ambitious businesses can't afford that bet — especially when entering a new market.
Relationship-led markets like the UAE and Saudi Arabia reward those who understand the culture and the buyer. The wrong approach — however good your product — closes doors before they open.
We build sharp prospect lists of your ideal clients using intent data, firmographics, and market intelligence specific to your sector and target geography — including the Gulf.
We run targeted paid campaigns to put your business in front of the right decision-makers at the right time. Every lead is qualified before it reaches you — no wasted conversations, just real pipeline.
Our senior account executives handle discovery, proposals, objection handling, and negotiation end-to-end. You deliver the work. We deliver the contracts.
We work with businesses across the UK, US, UAE, and Gulf region — bringing enterprise-grade commercial rigour to companies at every stage of growth. Whether you need to replace your sales function entirely or accelerate what you already have, we are operational fast and accountable to results.
Get a free assessmentWe're generating pipeline before your next hire would clear their notice period. No ramp time, no excuses.
Experienced SDRs, seasoned AEs, and commercial strategists who've operated at the very highest levels.
Live dashboards and weekly reporting. You always know what's in the pipeline, what's being worked, and what's closing.
Deep experience across the UK, US, and Gulf region. We understand the commercial culture and buyer dynamics of each market.
"I've spent my career building commercial engines inside some of the world's most demanding organisations. Closed Won exists to put that same firepower to work for ambitious businesses."
Luke has led commercial and digital growth strategy at the highest levels of global business — from omnichannel go-to-market programmes for category-defining FMCG brands, to ecommerce acceleration, digital transformation, and performance marketing across leading agencies worldwide.
With hands-on experience at Unilever, Procter & Gamble, Shopify, Adobe, Salesforce, and a wide range of top-tier digital agencies, Luke brings Fortune 500-grade commercial thinking to businesses at every stage of growth.
"Representing the world's most iconic brands taught me that great sales isn't about scripts — it's about genuinely understanding what matters to the person across the table."
Joe has spent his career in the engine room of enterprise and key account sales — managing multi-million pound commercial relationships, negotiating at board level, and driving consistent revenue growth across some of the world's most competitive consumer categories.
His track record spans Molson Coors, Red Bull, McVitie's, Jacobs, Nestlé, Haribo, and Ferrero — from challenger brand launches and complex retailer negotiations to long-term enterprise account strategy at the highest level.
Every engagement is scoped on a discovery call — pricing depends on volume, market, and what "done for you" needs to mean for your business.
We take on a limited number of new clients each quarter to ensure every engagement gets Luke and Joe's direct attention.
For teams with their own closers. We build and run the pipeline engine — the same playbooks Luke built at Unilever and P&G, applied to your market.
Our most popular engagement. We own the full commercial cycle end-to-end — sourcing, outreach, and senior closers with real enterprise negotiation experience, aligned to your results.
For complex or high-volume needs — multiple reps, high lead targets, or multi-market rollout. Structured and run directly by Luke and Joe.
We are typically operational within two weeks of engagement. That means qualified pipeline in motion before a traditional hire would have cleared their notice period.
We begin every engagement with a structured discovery process — mapping your ideal client profile, competitive landscape, and the commercial dynamics of your target geography, including the Gulf region. We do not use generic playbooks.
Every engagement is structured around clear performance milestones. We review results transparently and adjust the commercial strategy accordingly. You have full visibility via weekly reporting reviewed personally by Luke or Joe.
No. We handle prospect identification, targeting, and paid acquisition from scratch. You do not need to provide any existing leads or data — we build the pipeline for you.
With Closed Won you carry no salary, no notice period, and no hiring risk. You are not onboarding a junior rep — you are engaging experienced senior operators who have worked at Unilever, P&G, Red Bull, and Nestlé, and who are accountable to results from day one.
Book a free 30-minute strategy call. We'll audit your current pipeline and show you exactly where revenue is being left on the table.
Book your free call →